I feel like I'm doing my own cupcake tour around here! Was uptown at 59th and Lex, and came across Sprinkles cupcakes. I've had them before but never in the store.
Branding points, I give them a 9 out of 10 (Georgetown Cupcakes in SoHo gets the 10 in my book!) And in taste, I place them second to Georgetown as well. I got the Orange cupcake just to try something different, and it was fab. Had to hurry and throw the other half away before I inhaled the whole thing!